Atlantic Area Outdoor Adventure Tourism Development and Branding
4.3 - Conserve and promote Atlantic cultural heritage of trans-national interest
Failte Ireland West, are the regional division of Ireland’s National Tourism Development Authority in the West of Ireland. Together with partners in education and the private sector they are seeking European partners with a common interest in developing outdoor/adventure tourism. The project aims to develop world class outdoor adventure facilities/destinations using the best possible research, training, management, marketing and branding practices.
1. Create world class Atlantic networked outdoor adventure tourism destinations focusing on maritime activities, heritage and culture, local and regional buy-in and sustainability
2. Create common systems of market research, management, training, marketing, branding and learning among the partners, that help to reach the project objectives